The new edition of this classic, worldwide bestseller by philip kotler highlights the most recent developments in technological and global marketing whilst building on the fundamental strengths of previous editions. Marketing management by philip kotler 11th edition. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Philip kotlers most popular book is marketing management. His wiriting has defined marketing around the world for the past forty years. Marketing management 11th edition philip kotler haftad. It is also popularly known as kotler keller marketing management. If you continue browsing the site, you agree to the use of cookies on this website. Philip kotler born may 27, 1931 is an american marketing author, consultant, and professor. Philip kotler, kevin lane keller, abraham koshy, mithileshwar jha. Philip kotler, kevin lane keller marketing management 12th edition 2006 isbn. Marketing management philip kotler, kevin lane keller.
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